Marketing Term Paper Example | Topics and Well Written Essays - 2000 words - 1

Marketing - Term Paper Example It is considered a revolutionary advancement that has been made in the field of customer services. The root of CRM process can be traced back in sales where CR managers study customer buying patterns and trends in order to match service levels to revenue expectations alongside satisfying the needs of the customers. The underlying rationale behind this management process is to bring down the rate of customer complaints thereby addressing their issues at the earliest and henceforth rewarding customer loyalty and maintain a high customer retention rate. In order to carry the process effectively special computer programs have also been designed. Driven by customer economics, companies have been implanting the CRM process for a long time. The CRM initiatives are directed towards formulating effective CRM strategies in order to support the overall business strategy as well as the sales and marketing department. A better coordination and synergy between these elements process proves that th e CRM process has delivered its promise of increasing the customer loyalty and maximizing the shareholder value (Raihan, Hamid & Akhir, 2013). The primary objective of CRM as explained by the author is to obtain a better understanding of customer requirements and preferences which are directed towards offering the customers with high quality buying experience as well as services thereby leading to customer loyalty. CRM system involves processes such as data warehousing and mining, online order tracking, multi-channel ordering system, call centre and so son and so forth are used as the means to deliver the expected result. During the age of mass production, business world involved competitions that catered to widen customer bases for companies by carrying out efficient production (Oztaysi, Sezgin & Ozok, 2011). New competitions and structural modifications in the process of exchange have led to the establishment of the relationship archetype for the creation of long term relationship s between suppliers and customers. The reasons that can be attributed to this fact are globalization of business, deregulation and internalization, shorter product life cycle, information technology advancements and the evolving association between customer retention and company profitability (Osarenkhoe & Bennani, 2007). CRM involves the planned usage of process, information, technology and people in order to manage customer’s relationship with the company thereby supervising the marketing, sales, services and support division of a company. This process is carried out across the whole customer life cycle (Tu & Yang, 2013). Customer knowledge is a crucial aspect that plays a major role in ensuring a successful CRM process. It is a critical asset and thus, proper collection, sharing and managing and sharing of customer knowledge can help a company to gain competitive advantage over its peers. However, over the past few years it has been witnessed that customer knowledge receiv ed very little attention while CRM strategies were formulated. Customer knowledge/data i.e. the knowledge from customers can be obtained by interacting with them in order to understand their needs and requirements in order to provide them with superior quality services (Khodakarami & Chan, 2013). CRM system comprises of a group of information sources that enables a company to gather, store and analyze customer data in order to provide an exhaustive view of their customers. As can be seen from the theories provided above,

Describe the relationship between treaties and customary international Essay

Describe the relationship between treaties and customary international law - Essay Example On the other hand, treaties are deliberate agreements that create clear rights and/or obligations for the parties. Treaties are also referred to as convention, charter, protocol, covenant, pact, statute and concordat2. As far as customary international laws are concerned, peremptory norm (jus cogens) originate from principles of international/natural Law and surpasses all laws. Examples include those that govern international crimes such as slavery, mass evictions, torture, mass murders, aggression wars and criminal activities against humans. Peremptory norms and international customary laws cannot be interchanged. All peremptory norms become international customary laws after states adopt them. However, not all international customary laws are considered as class of jus cogens. States can move away from international customary law by creating treaties and laws, but peremptory norms are not derogable3. There are two elements that are crucial for formation of the CIL. These are the ge neral state practice behavior patterns and opinion juris, which is simply a legal expectation that certain point is appropriate. It is always a requirement that both elements coincide, as much as element two is the one that matters in practice. Opinio juris is gathered from the general legal expectations that are shared by humankind, and not some groups. It is worth noting that none of the two elements are subject to universal acceptance, yet CIL has a universal obligation for people and nations. Additional, no consents from nations is necessary but it seeks to align the international community. These features are reflected in various cases. In UK V. Norway Fishing case, UK suit Norway over its claims over exclusive fishing rights and control over expansive waters. The ICJ ruled that the claims by Norway were never in line with the international laws regarding water resources. In the Colombia v. Peru Assylum Case, ICJ made recognition of the Article 38 of the international court of justice statute comprising of general customs and local customs. Further stipulating that for customs to be proven they ought to have been uniformly and continuously executed. Countries that have an objection to international customary law may not submit to the laws unless deemed by peremptory norms. The ICJ statute recognizes the existence of international customary law enshrined in article 38(1)(b), which was incorporated by Article 92 of the UN charter4. Treaty and customary international law combine together for the benefit of general international law. Customary international law directly reflects state behavior and so it evolves naturally to meet the needs of the global society. Customary international law is flexible and it can be dynamic in nature. Customary international law rules may be unclear and they cannot be developed quickly. Treaties can clarify Customary International Law; for instance, the provisions of the VCLT codified CIL in this are of law. Treaties can develo p Customary International Law, for example, the provisions of the United Nation Convention on the Law of the Sea (1982) developed CIL rules relating to the Exclusive Economic Zone. Lastly, treaties can inspire new Customary International Law5. Although treaty and international customary law are regarded as different law sources, separating these two entities is not